Nightwatch.io. This fairly new tool has the ability to monitor 20 domains and 100 keywords. Like most tools, Nightwatch lets you track your rankings, monitor your backlinks and do tons more, but if you’re on a budget or looking for something new, it’s a great one to try.

It’s also a very pretty tool with great visuals. You can also hook it up to Google Analytics and Search Console.

In terms of link building, while wouldn’t advise anyone to rely solely on rankings or any other one metric, it’s very good to know if you are moving up, staying the same or falling in the search engine result pages (SERPs) so you can figure out what’s going on.

There’s a great section of the Nightwatch tool where you can see a graph of your average SERP position alongside your competitors’. You can quickly run ranking reports based on the keywords you’re tracking and identify which keywords need work. If you’re building links to certain pages and using specific anchors, you can use this information to try and see where you need to put your focus. Just don’t get too caught up in the typical day-to-day ranking fluctuations, as it can drive you crazy.